David Bartenwerfer: Quantum Consulting Founder Driving Profitable Growth Through Analytics

With over three decades of experience, David Bartenwerfer has significantly influenced renowned organizations, including The Boston Consulting Group, Charles Schwab, Verizon, Genesys Technologies, Yahoo!, eBay, Webvan Group, and the US Department of Defense.

His expertise spans strategy, technology, product management, and operations, contributing to the success and transformation of these organizations.

Bartenwerfer’s academic achievements include an MBA from Stanford University and a BS in Systems Engineering with high distinction from the University of Virginia, complemented by minors in applied mathematics and economics. His robust educational background played a pivotal role in shaping his career trajectory.

Straight out of college, he joined a defense contractor, earning Top Secret clearance and developing analytical tools to build defense systems, assess risks in cost/benefit estimates, and facilitate joint military operations.

Within the Defense sector, David Bartenwerfer managed $70 million projects, overseeing budgets, forecasts, and analytics across 20 sub-projects, consistently earning top evaluations from Department of Defense auditors.

He began his career as a finance and operations manager at SRA International in the early 1990s before pursuing an MBA at Stanford University and later joining The Boston Consulting Group.

Industry Leader and Trailblazer in Business Strategy

After his tenure at The Boston Consulting Group, David Bartenwerfer’s career took off as he assumed executive roles in major corporations nationwide.

In 2006, he founded Quantum Consulting and Technology in San Francisco, where his entrepreneurial spirit drove organizations to adopt innovative quantitative methods and strategic thinking. This approach helped achieve profitable growth, sustainable competitive advantage, and enhanced operational intelligence.

In 2021, he co-founded REALbasis Inc., a real estate asset management firm. As Chief Technology Officer, he spearheaded efforts to help investors achieve above-market returns through advanced quantitative methods for identifying lucrative markets and cash-flow-producing assets.

QuantumCT assists product and marketing organizations by applying economic and financial modeling, customizable algorithms, and technology to optimize ROI and deliver actionable insights.

Additionally, his work with professional sports franchises and regional sports networks has introduced analytical frameworks to identify and measure synergies within conglomerates.

The Launch of REALbasis Inc.

David Bartenwerfer co-founded REALbasis Inc. in 2021, bringing his innovative approach to real estate asset management. Through advanced analytics, he designed nested algorithms to identify high-performing micro-markets and developed Monte Carlo simulation models for precise risk assessment in investment projects.

His solutions focus on continuous optimization and learning within the investment industry, streamlining processes, and driving efficiency.

Innovative and Strategic Leadership

Recognized for his ability to lead cross-functional teams, David Bartenwerfer excels in collaborative management and creative problem-solving. His contributions to business strategy and operations through advanced analytics solidify his reputation as an innovative and strategic leader.

His predictive methodologies, including multi-variate regression models and Monte Carlo simulations, highlight his technological innovation and ability to transform data into actionable insights.

His thought leadership extends to marketing ROI and technology investment, where his articles offer groundbreaking perspectives and inspire industry peers.

David Bartenwerfer Explores Hidden Risks in IT Projects

In his publication “Why IT Projects Are Riskier Than Planned and What to Do About It,” Bartenwerfer emphasizes the limitations of traditional ROI analysis for technology investments.

“Technology investment is critical,” Bartenwerfer writes. “Successful investments can be game-changers for companies, but colossal failures can be equally transformative.”

He advocates for a comprehensive process that goes beyond ROI, uncovering hidden risks and driving organizational clarity and accountability.

The Importance of Marketing ROI

In his series “Marketing ROI 2.0,” David Bartenwerfer highlights the challenges of proving marketing ROI amidst evolving digital landscapes.

In “Why Marketing ROI Is So Important,” he underscores the complexity of marketing efforts compared to other departments. He explains how overlapping strategies and prolonged consumer decision cycles make traditional ROI methods inadequate.

He later writes:
“Marketers spend a lot — global spending on media is expected to reach $2.1 trillion in 2019. And, as senior management applies increasing pressure to deliver evidence justifying marketing investments, marketers are also likely to objectively measure the ROI of their efforts.”

He recommends holistic ROI measurements using both top-down and bottom-up approaches to optimize resource allocation and accountability.

Navigating Marketing in the Digital Era

Bartenwerfer emphasizes the shift in consumer behavior, where research often precedes purchase decisions. This evolution challenges traditional marketing methods and highlights the need to invest in evaluation stages of the customer journey.

Social media’s influence adds complexity, with consumers advocating for or criticizing brands publicly. Bartenwerfer advocates for robust ROI metrics to adapt to these changes, ensuring marketing dollars are effectively utilized.

David Bartenwerfer: A Legacy of Innovation and Strategy

From his foundational work at SRA International to his leadership at Quantum Consulting and REALbasis Inc., David Bartenwerfer has consistently pushed boundaries in business and technology.

His groundbreaking contributions to professional sports, real estate, and advanced analytics reflect his versatility and commitment to excellence. By combining innovative thinking with strategic execution, he continues to guide organizations toward sustainable growth and competitive advantage.